Keynotes, talks, panel moderation, and classroom lectures: I’ve successfully translated things I’m interested in into In Real Life formats effectively for audiences, large and small, in over twelve countries.
I’ve been cited as an expert source in several international media outlets, including Inc., Bloomberg News, Canadian Business, Maclean’s, and more. Additional personal appearances include Anderson Cooper 360, Headline News, Monocle Radio, and The New York Times.
IslaLocal editors. (2018). “El Paquete Semanal o como la creatividad del cubano rompió la censura,” IslaLocal.com, June 14, 2018. https://www.islalocal.com/el-paquete-semanal-o-como-la-creatividad-del-cubano-rompio-la-censura/
Ordóñez Chillarón, Esteban. (2018). “El Paquete Semanal: así viven los cubanos la cultura de internet sin tener conexión.” Yorokubo, June 13, 2018. https://www.yorokobu.es/paquete-cubano-semanal/
Voženílek, David. (2018). “Na Kubě mají offline internet na USB „flashkách“. Šíří ho iprodavačky.” Technet.cz, May 16, 2018. https://technet.idnes.cz/kuba-offline-internet-el-paquete-do4-/sw_internet.aspx?c=A180511_181935_sw_internet_dvz
Quartz editors. (2018). “Quartz Obsession: El Paquete.” Quartz, March 16, 2018. https://qz.com/emails/quartz-obsession/1230913/
Monocle Daily editors. “The Monocle Daily - Edition 944.” Monocle Daily, June 25, 2015. https://soundcloud.com/monocle-24-monocle-daily/the-monocle-daily-edition-944#t=38:47
Binette, Louis-Félix. “Exit la technologie: il faut remettre l’humain au coeur de l’expérience,” Infopresse, May 2, 2014. https://www.infopresse.com/opinion/louis-felix-binette/2014/5/2/exit-la-technologie-il-faut-remettre-l-humain-au-coeur-de-l-experience
Fera, Rae Ann. “How Mondelez International Innovates On The Fly In 8 (Sort Of) Easy Steps.” Fast Company, July 2, 2013. https://www.fastcompany.com/1682100/how-mondelez-international-innovates-on-the-fly-in-8-sort-of-easy-steps
Chapin, Angelina. “Chuck E. Cheese has a better mouse… or does it?.” MacLeans, July 16, 2012. https://www.macleans.ca/economy/business/build-a-better-mouse/
Webb, Alex. “BMW Courts Bloggers for $110 Million Online Boost.” Bloomberg News, June 11, 2012. https://www.bloomberg.com/news/articles/2012-06-11/bmw-courts-bloggers-for-110-million-online-boost-cars
Dean, Josh. “B-Reel: The Company That’s Changing Advertising.” Inc. June 2012. https://www.inc.com/magazine/201206/josh-dean/b-reel-changing-advertising.html
CB staff. “How big-brand ads attract attention, and hold it.” Canadian Business, May 11, 2011. https://www.canadianbusiness.com/blogs-and-comment/how-big-brand-ads-attract-attention-and-hold-it/
Romano, Tricia. “Osama bin Laden’s Love for Pepsi, Coke, Nesquik: Is He Bad for Business?” The Daily Beast, May 9, 2011. https://www.thedailybeast.com/osama-bin-ladens-love-for-pepsi-coke-nesquik-is-he-bad-for-business
Nelson, Jacqueline. “Loco for Lulu.” Canadian Business, Apr 29, 2011. https://www.canadianbusiness.com/lifestyle/loco-for-lulu/
“What’s Contagious Now: Machine Learning and Humanized Computing.”
Brightworks Innovation Day, Toronto, Canada, March 1, 2017.
“What’s Contagious Now? The Future of Customer Experience.”
CMAFuture, Toronto, Canada, November 10, 2015.
“The Perils of Anti-Creativity”
LOTUS Talks, Vancouver, Canada, November 5, 2015.
“Building Smarter Smart Cities” and “10 Contagious Commandments.”
Inter-American Development Bank Demand Solutions, Washington D.C., September 28, 2015.
“The Most Effective Digital Campaign Ever.”
Pecha Kucha Portland, Portland, OR, September 22, 2015.
“What’s Contagious Now? Content.”
Worldwide Partners World Meeting, Cartagena, Colombia, April 28, 2015.
“Brands: The Connective Tissue Between People and Technology.”
With James Kirkham. South by Southwest Interactive, Austin, TX. March 13, 2015.
“What’s Contagious Now: Content.”
Brightworks Innovation Day, Toronto, Canada, March 4, 2015.
“Doing Good is Good For Business.”
Inter-American Development Bank Demand Solutions, Washington D.C., December 1, 2014.
“Contagious: Teaching New Technology Old Tricks.”
With Will Sansom. Cannes Lions International Festival of Creativity, Cannes, France, June 21 2014.
“Connected Experiences: The Internet of Things and Marketing.”
Boomerang La Conference, Montreal, Canada, May 1, 2014.
“What’s Contagious Now? Service Evolution & Contextual Integration.”
Brightworks Innovation Day, Toronto, Canada. March 5, 2014.
“What’s Contagious Now? Marketing as Service Design.”
IAB West Speakers Series, Vancouver, Canada, February 13, 2014.
“7 Minute Masterclass: Driving Brand Innovation.”
PromaxBDA Sports Media Marketing Summit, New York, NY, November 19, 2013.
“The Invisible Metric: Finding Beauty in Simple Interaction.”
ADC Festival, Miami, FL, April 2013.
“What’s Contagious Now? Marketing as Service Design.”
Brightworks Innovation Day, Toronto, Canada, February 28, 2013.
“What’s Contagious Now? Augmented Content.”
Institute of Communications Agencies, Toronto, Canada, May 14, 2012.
“What’s Contagious Now? Purpose.”
Brightworks Innovation Day, Toronto, Canada, March 1, 2012.
“Building Purpose-driven Brands.”
TED: Ads Worth Spreading, TED, Long Beach, CA, February 28, 2012.
“What’s Contagious Now? Engagement In The Social Entertainment Age”.
Institute of Communication Agencies, Toronto, Canada, May 10, 2011
X Marks the Spot: The Convergence of End-to-End Experience for Guiding Product Innovation. With Katherine Tucker, Fabian Grupp, Greg Cebular, and Brian Ringley. October 1, 2020.
Innovation in Cuba: The Rise of Azúcar Valley. With Mara Abrams, and Marcelino Alvarez. South by Southwest Interactive, Austin, TX, March 10, 2017.
VR: Beyond the Headset. With Mike Rubenstein, Jamie Pallot, and Mike Woods. 4A’s CreateTech 2015, New York, NY, November 12, 2015.
Break-out Fireside Chat: Who Are the Customers of the Future, What Do They Want, and How Do You Deliver It? With Lauren Riihimaki and Busola Coutts. CMAFuture, Toronto, Canada, November 10, 2015.
Culture Clash: When Marketing and Product Converge. With Ann Herrick, Nathan Martin, and Tyler Bahl. South by Southwest Interactive, Austin, TX, March 15, 2015.
Think Fast: Creating Opportunities for Breakthrough Ideas. With Nathan Martin. National Retail Foundation’s Big Show, New York, NY, January 2014.
The Innovators. With Louis Arbetter and Paul Marcum. BCon Expo, New York, NY, October 30, 2013,
Social Media & Self. With Danielle Strle, Chris Gomersall, Jason Clement, and Jesse Spencer. Dragon Bytes, Los Angeles, CA, February, 2013
Social Media & Content. With Danielle Strle, Chris Gomersall, Jason Clement, and Jesse Spencer. Dragon Bytes, Los Angeles, CA, February, 2013.
Products, Process and Progress. With Sophie Kelly, Ryan Jacoby, and Michelle Klein. Advertising Week IX, New York, NY, October 2, 2012.
Give To Get: Building Brand Through Service Innovation. With Tom Sullivan, Jonah Disend, and Angel Anderson. Advertising Week IX, New York, NY, October 1, 2012.
The Creative Conversation. With Deborah Zdobinski, Ann-Christine Diaz, Piers Fawkes, and Teressa Iezzi. 4A’s Public Relations Conference, New York, NY, April 26, 2012.
Client Knows Best? How to Sell Unsolicited Ideas. With Alessandra Lariu, Hashem Bajwa, John Wimsatt, and Ty Montague. South by Southwest Interactive, Austin, TX, March 12, 2011.
Social Gaming: How Social Dynamics Are Reshaping Games. With Manny Anekal, Bill Clifford, and Josh Shabtai. Social Media Week, New York, NY February 7th, 2011.
Return of the Physical. With Marcello Serpa, Francois Grouiller, Erik Vervroegen, and Tariq Hassan. Cannes Lions International Advertising Festival, Cannes, France, June 22, 2010.
“Creativity in Complicated Systems” and “Quantum Media.” With Noah Brier. Principles of Entertainment Management. Dr. Mike Morelli. University of Montana, May 4–5, 2018.
“Quantum Media.” Athletic and Outdoor Branding and Positioning. Jordan Delapoer. Portland State University, March 7, 2018.
“The Dangers of Anti-Creativity” and “Creative Leadership.” With Noah Brier. Principles of Entertainment Management. Dr. Mike Morelli. University of Montana, April 7–8, 2017.
“The Dangers of Anti-Creativity” and “Creative Leadership.” With Noah Brier. Principles of Entertainment Management. Dr. Mike Morelli. University of Montana, April 29–30, 2016.
“What’s Contagious Now? Content.” With Noah Brier. Principles of Entertainment Management. Sandi Nelson. University of Montana, April 24–25, 2015.
“Tech & Design.” With David Ewald, David Evans, and Melissa Chan. Deb Morrison. University of Oregon, January 24–25, 2015.
“Creative Leadership.” CPG Strategy. Tom Gilpatrick. Portland State University, November 30, 2014.
“Service Evolution,” “Contextual Integration,” and “Connected Experiences.” With Noah Brier. Principles of Entertainment Management. Sandi Nelson. University of Montana, March 21–22, 2014.