June 21, 2012 ☼ Advertising ☼ Journalism ☼ Published Elsewhere
Every once in a while a journalist comes to me on the odd chance I might have something interesting to say about a topic they’re trying to write about. Occasionally I cough up something coherent.
Very seldom do two such articles come out in the same week. But somehow last week both Inc and Bloomberg News had me grumbling and muttering in their content.
B-Reel: The Company That’s Changing Advertising1
BMW Courts Bloggers For $110 Million Online Boost2
Despite the hyperbolic headline this is a good look at a cool company. Josh Dean also wrote a book called Show Dog that my lady had just finished reading when we spoke, so there was a nice bit of serendipity in there.↩︎
Alex Webb did a good job with this. Not to discount his effort, but the story hinged on BMW actually being willing to come out and attribute the sales to their marketing effort, which is rare. Typically if folks think they have an edge they keep it to themselves.↩︎