on the shore of the ultimate sea

About me

 

Hi! I’m a writer and editor, currently editorial director, Americas at Contagious, culturally a Michigander, situationally a Portlander (OR). Should you wish to contact me, or learn about stuff I’ve worked on, you’re in the right place.

Most of my day-to-day work revolves around thinking and writing about how brands fit in with modern life, and how people who’re communicating on behalf of brands should approach creative projects, emerging platforms, evolving audiences, and, generally, how they can do things with their influence that encourage and glorify human intelligence and creativity.

In addition to stuff we publish in the quarterly Contagious print editions and on our Contagious I/O collaborative research platform, I do a lot of consulting—speaking engagements, workshops and big research reports—with brands and their agencies, introducing them to concepts and projects and people that help reveal  interesting things about the world.

A lot of the work we do isn’t public, but I’ve helped run projects for Nike, Red Bull, Intel, Google, Mondelez International and pretty much every major creative advertising agency.

nickparish.net (since 2005!) is where you can find short observations, links to my work, and small, shiny things that have distracted me. I maintain a much-less-frequently-updated blog about fly fishing at Current Flow State.

If you’re looking for a simple way to stay in touch I also put together Nick Notes, a twice-monthly email on creativity and other stuff that matters. Sign up on the right sidebar.

You can also…

favicotw shout at me on Twitter

linkedin connect with me on LinkedIn

 

Greatest Hits

I’ve had writing published in New York magazine, the New York PostAdvertising Age, CreativityComstock’sSlam, Flaunt and more. A bunch of other writers have talked to me for stories from media outlets, including CNN, Headline News, Inc., Bloomberg NewsMercado (Argentina), Canadian BusinessMaclean’s and others. Here are a few of my favorites. Some of the Contagious stuff is behind a paywall, and much of the other stuff can disappear at any time, but if you’re dreadfully interested get in touch and I’ll help you have a look.

2014
Cool Code, Bro
Contagious.com, “Meet the foolish baby sounding the death knell of online ads,” April
Le Petit Mort, “River Talk,” January

2013
Contagious.com, “CES 2013: Small Standouts,” January
np.net exclusive: “Behind the Book Burning Party,” January
Contagious 34, Throwaway Moments,” March
FlauntNicolas Jaar cover story, July
Contagious.com, “The Rise of the CTO,” September

2012
np.net exclusive: “Coming Home to a Company Town,” January
Contagious.com, “Ford: NAIAS 2012,” January
Contagious.com, “Super Bowl XLVI Round Up,” February
Contagious 30, “Soul Shaping,” (Patagonia case study) March
Inc, quoted in “B-Reel: The Company That’s Changing Advertising,” May
Bloomberg, quoted in “BMW Courts Bloggers for $110 Million Online Boost,” June
Contagious 31, “Project Fly: Close-Quarters Creativity,” June
Macleans.com, quoted in “Chuck E. Cheese has a better mouse… or does it?” July
Contagious 33, “Bigger Big Ideas,” December

2011
Contagious 26, Into the Jaws of the Leviathan,” March
Cannes Lions Daily, “Brands and Digital Downtime,” June
Contagious 29, “The Flight Club” airline sector focus, December

2010
Contagious 22, “Bottoms Up” (Pampers case study), March
Contagious, “SXSW Interactive: Creative Marketing’s Critical Mass,” March
Cannes Lions Daily, It’s Ugly, But It Gets You There“, June
Contagious 23, “Transparent Take-Out” (Domino’s Pizza case study), June
Contagious 24, “Fabled Formulation” (Gatorade case study), September
Contagious.com, “Facebook Deals,” November
Contagious 25, “Soul of Silicon” (Intel case study), December

2009
Creativity, Don’t Cry For Me Argentina” creativity during crisis, February
Creativity, “Heavy Industry” Aaron Draplin profile, April
Creativity, The Mobile Apps Honor Role,” June

2008
Creativity, “Recruiting: The Next Generation,” July
Creativity, “Next-Level Tech,” ITP show coverage, July
Creativity, “Whopper Leave-Out? Bogusky To Write Dieting Tome,” August
Creativity, “The Price is Right (Isn’t It?)” September
New York Magazine, The Most Memorable Advertisements Madison Avenue Ever Sold,” October

2007
Creativity, Feed Frenzy,” August
CreativityNeill Blomkamp Q&A, October

2006
New York Post, Our Man Nick Gets a Hit Off Rocker,” March

 

Selected talks, panels, juries and events

I do a lot of speaking to groups. At first I hated it, but later I realized it was a fun way to get the same ideas I write about across using a different medium (gospel preacher-style delivery and clever Keynote builds). Here are a few examples of past gigs.

 

2014

Most Contagious, London, December
Inter-American Development Bank Demand Solutions, Washington D.C., November
Portland State University, Marketing 435/535 CPG Strategy, guest lecture, Portland, November
Cannes Lions International Festival of Creativity, Cannes, June
Boomerang Montreal, May
The Big Shopping Shakeup, “Creating Cults” panel, April
Guest speaker at BMGT 403: Principles of Entertainment Management II, University of Montana
NYAMA / Jack Morton, “Marketing in the Age of Experience,” February
Brightworks Innovation Day, February
IAB West speaker series, Vancouver, February
NRF Big Show, “Think Fast: Creating Opportunities for Breakthrough Ideas,” January

2013
Brightworks Innovation Day, February
ADC Festival, “The Invisible Metric: Finding Beauty in Simple Interaction,” April
BCON Expo, “The Innovators” panel, October
PromaxBDA Sports Media Marketing Summit, “7 Minute Masterclass: Driving Brand Innovation,” November
Most Contagious, December

2012
Brightworks Innovation Day
, March
Judge, One Show Interactive, March
Horn Group, “The Convergence of Social Marketing and Social Business,” April
4A’s PR Conference panel, “The Creative Conversation,” (audio) April
Institute of Communications Agencies, trend presentation, May
Panel moderator, Barbarian Group / Adv. Week, “Products, Process and Progress,” October
Panel, Adv. Week, “Give to Get: Building Brand through Service Innovation,” October
Contagious Now / Next / Why, October
TBWA, “Dragon Bytes” web series, October
Most Contagious, December

2011
Panel moderator, JWT / Adv. Week, “How Social Dynamics Are Reshaping Games” February
The Hershey Company, Global Marketing Conference, March
SXSW Interactive panel, “Client Knows Best: How To Sell Unsolicited Ideas,” March
ICA, “Engagement in the Social Entertainment Age,” May
Quoted in The Daily Beast’s “Is Osama bin Laden Bad for Business,” May

2010
Cannes Lions seminar with Hewlett-Packard, “The Return of the Physical,” June
Jury member, Yahoo Create for a Cause competition, September
Marketing Agencies Association Worldwide, trends presentation, October

 

Other stuff
100 Slaps (2006)
Manhattan steam explosion (which got me on the phone with none other than Anderson Cooper in 2007)
Letter from Brooklyn (2009)

 

Wall of Fame

AlexanderBerners, Chouinard, DrummondJosaitisMathewsMcGoohan, Scully, Wilson

Of course, the opinions here are solely mine and don’t reflect those of my employers, who would never bother with any of this half-baked claptrap.