Talk about terrible timing…

MC Hammer, of all people who’ve mastered the dark arts of social media, wrote an Op-Ed piece for Ad Week extolling the virtues of Twitter for connecting to fans without intermediary media. (Though some have suggested it was the work of a ghost writer.)

While new social media platforms seem to pop up every day, I’m strongly behind Twitter, a micro-blogging tool that has become a game changer for me. The platform offers celebrity brands the means to build and develop relationships in an intimate and personal way. The friendly and efficient interface links to video and audio and integrates with various other social media outlets with ease. That means my brand can live on a wide variety of platforms where fans might find me.

(Emphasis mine.)

Unfortunately, ten days later, his cousin, a co-star of his reality show, is accused of raping a woman who he met via Twitter in a Livermore, CA hotel room. I will refrain from a lay-up, empty-netter of a joke out of respect for the gravity of the situation.

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