Why is this Interesting? – El Paquete Edition

Friends Noah and Colin are doing a great new newsletters project, Why is this Interesting?

I wrote about El Paquete Semanal, which you may remember from my deep dive earlier this year.

Give WITI a look, it’s going to be big!

On Cuba, digital media, and sneakernets

Nick Parish is an old friend of ours. He escaped the city for Oregon a few years ago, but we can always rely on him for incredible cultural observation. Nick started as a reporter on the sports desk at the New York Post and went on to run the excellent comms magazine and strategy consultancy Contagious. He currently looks after product strategy at Uncorked Studios. – Colin (CJN) [He’s also the one that introduced me to fly fishing! – Noah (NRB)]

Nick here. Back when our foreign policy was more generally oriented around becoming better neighbors, I had the chance to visit Cuba a few times. I was part of a quasi-diplomatic delegation, kind of a junior ranger State Department, a privatized mix of tech dweebs, investors sniffing after policy changes, and government types in various stages of obfuscation and denial. Between visits with officials and community groups, meeting ordinary humble Cubans and the less-than-ordinary elevated Cubans (the ones trying to swap mansions and art for Bitcoin and boltholes in Miami) I had a chance to take a side quest to track down el paquete semanal. El paquete semanal (the weekly package) is a 1TB folder on a hard drive, curated by enterprising Cubans, passed hand-to-hand in the darker part of the island’s grey economy. In that big, hot hunk of drive you can find pretty much all the pop culture you might need, from Game of Thrones to all three games of the latest Marlins-Reds series. 

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