Next week is Advertising Week in New York, the week many in the industry gather for a celebration of selling things. It’s not all parades with mascots down Fifth Avenue (though I can’t find any info this year about the “Procession of the Great Icons”); there’s some jibber-jabber too, and an unhealthy amount of socializing.
I’m going to be moderating a panel Tuesday, talking with three very intelligent guys about the potentiality for big ideas on Facebook and other social media. If you’d like to come by, it’s free, all you have to do is RSVP. (Oops–I just looked, and it says it’s sold out on the Advertising Week site. Contact me if you’re interested in coming, or just show up early.)
Anyway, we’re going to be (hopefully!) talking about interesting stuff, including a pretty conceptual look at what some future hypothetical Facebook marketing efforts might look like. I’m joined by some great creatives/forward-looking digital guys, so expect some cool ideas to pop out.
The Facebook Spark Series: Spark The Big Idea
How do good ideas spread? What does it take to get people to share branded content or offers with their friends? Top creative thinkers discuss innovative work and the methods to developing big ideas worth sharing in today’s social media world.
Moderated by Nick Parish, Associate Editor, Creativity
Rei Inamoto, Co-Chief Creative Officer, AKQA
Richard Ting, VP & ECD, Mobile and Emerging Platforms Group, R/GA
Rick Webb, Co-Founder and COO, The Barbarian Group
Tuesday, September 23
9:00 AM to 09:45 AM
The Times Center
242 West 41st Street
New York, NY
UPDATE: Thanks to everyone for coming to what turned out to be an interesting session. Audio is here, and video may or may not be coming soon. Ad Week saw fit to dispatch a reporter, who summarized the event quite well.