Small is Beautiful: Early Days at Crispin Porter + Bogusky

look at those faces

Leafing through Advertising Age‘s Small Agency Awards issue last week I was struck by this simple ad from MDC, one of the Awards’ sponsors: a group shot of Crispin & Porter Advertising in 1992.

Now, you all (probably) know what happened to little old Crispin & Porter. And nostalgia is great. But the underlying message of this ad–that you can go from a 13-person creative department to employing over 200 creatives over several continents in 17 years–is a fundamental testament to the spirit of entrepreneurship, as Alex Bogusky wrote for us when the idea of the Small Agency Awards became urgent. (And yes, I know that’s not a massive jump, considering the ascent of agencies like Saatchi & Saatchi, but, whether you like its ads or not, CP+B has managed to maintain a strong culture, unlike mega-networks put together via merger & acquisition.)

It isn’t very often ads in our magazine jump out, so I thought I’d try to give this one a little more light, and maybe see if there was some “where are they now” info on the people in it. I managed to put names to a few faces, but if you’ve got more info, by all means, contact me, or leave a comment.

1. Chuck Porter, now CP+B co-Chairman
2. Alex Bogusky, now CP+B co-Chairman
3. Markham Cronin, founded Markham Unlimited
4. Sarah Gennett, now CP+B VP/Dr. of Production Services & married to Markham
5. Dave Swartz, now CP+B VP/Creative Director
6. Mrs. Ana Bogusky, still Mrs. Ana Bogusky

It’s pretty amazing this many years later almost 40% of the people in the creative department are still with the company. I’m also digging the “good enough sucks” sign on the back wall.

UPDATE: The missing links have been found. Thanks, caller!

In the far back, next to Dave Swartz, is copywriter Steve Horowitz.

To Sara Gennet’s left is copywriter Michael Bettendorf (see his business card?) with art director Diane Durban to the left of Mrs. Bogusky.

That trio to the right contains Gloria Schmall (production), copywriter Shawn Wood (with the baseball hat) and intern Emily Chase.

In the front to the left of Porter, Bogusky and Cronin is Aileen Lopez, from the studio.

One thought on “Small is Beautiful: Early Days at Crispin Porter + Bogusky

  1. Ho. Ly. Crap.

    I had just finished interning at C+P when this was taken… Everyone looks so damn young!

    Ah… memories…

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