This went out to some folks over email but I wanted to post it here as well.
I’ve got big news I wanted to share: I’ve taken on the responsibilities of opening an office here in New York as Contagious Communications’ North American Editor.
If you don’t know Contagious, I’ll give you the quick primer. It’s a London-based marketing intelligence company founded in late 2004 and led by the flagship product, a quarterly magazine. It also produces FEED, a bespoke subscription service for specialized pulses of information, an events division offering custom conference programming and Contagious Insider, a consultancy that has helped think on a bevy of interesting challenges from a wide variety of top-notch clients.
Contagious started around the idea of chronicling and considering how non-traditional efforts were impacting marketing; it has grown to a robust clearinghouse of innovative approaches, unique insights and all manner of interesting ideas from around the world of marketing and beyond. (Download 2009’s Most Contagious report for a taste.)
It’s extremely exciting to be able to bolster such a robust and focused team. Contagious has a diverse and deep pool of talented writers, researchers and collaborators as well as a can-do startup mentality.
A while ago I was reading a blog post BSS&P’s Ed Cotton had written about the need for a creative-thinking version of McKinsey, about how stimulating ideas and creative revitalization can be more beneficial to growth than cost-cutting. I think Contagious has the potential to serve as that energy- and idea-giving entity for any of today’s companies interested in what’s next.
So in the next few months I’ll be building our presence on this side of the pond at conferences and events, paying visits to lots of companies and, most importantly, watching closely and taking observations and insights to the print magazine and website.
Contagious is well known in Europe, and has been very successful around the globe so far, but we’ve still got a challenge in helping it find a bigger audience in the Americas. I hope you’ll be able to play a part and contribute to what’s fast become a vibrant community of forward-thinkers.