Ahh, Advertising Week. Because the day-to-day celebration of ad culture just isn’t enough.
I’m going to be speaking on two panels. I will plug them thusly:
GIVE TO GET: BUILDING BRAND THROUGH SERVICE INNOVATION
Mon Oct 1 2012 – 9:00 AM
B.B. King Blues Club
Putting service at the center of your brand may be the next evolution of your marketing; innovation through service design is what will attract customers, turn them into advocates, create buzz about your product, and save customers with whom you #fail.
PRODUCTS, PROCESS AND PROGRESS
Tue Oct 2 2012 – 12:30 PM
B.B. King Blues Club
“Brand-led development”, it’s a subject that’s currently on the tip of every marketer’s tongue. This lively discussion, hosted by The Barbarian Group’s President, Sophie Kelly, will explore the new imperatives that larger brand marketers need to adapt in order to effectively build, refine and optimize longstanding products.
Of course, if you’re in NYC October 9, you should be at Contagious’ bi-annual look at what’s important, Now / Next / Why. I’m heading over to London next week to speak at that installment, then back again to talk at the Stateside version. My topic? Sponsorship Activation & Amplified Live.
Sponsorship Activation & Amplified Live /
The time we spend interacting with entertainment is often precious and pure. Distractions are not necessary, nor appreciated. Finally, a new generation of brands is beginning to reimagine the art of sponsorship activation, justifying their ticket to the game not just with a bulging wallet, but with a genuine offering to enhance, improve and augment the experiences for fans.
Contagious will showcase how and why brands are adding value for fans, not noise. From Coca-Cola turning an exclusive corporate box at a football ground into a dormitory for cash-strapped fans, to Kopparberg’s music festival playlist app on Facebook, brands are making their sponsorship dollars work harder to become an indispensable part of the events they support.
We’re also debuting our take on Marketing as Service Design, something we haven’t talked about yet over here. Some of the elements we’ll be discussing at Now / Next / Why in New York on October 9 will come into play during the panels.
We do a special edition publication for Now Next Why, and we just put that to bed last week. It’s looking great. Give me a shout if you can come out, so we can say hi.