Branded Flu Masks? Not a good idea.

Hey, know what’d be great? Let’s put some company logos on some protective masks to cash in on this swine flu hysteria! Go SWINE! It’s VIRAL!

Date: Wed, 29 Apr 2009 12:10:52 -0400
Subject: The Hottest New Viral Marketing Idea: Go SWINE

The Hottest New Viral Marketing Idea: Go SWINE

GoGORILLA Media is excited to offer advertisers an opportunity to contribute to consumers’ health while at the same time getting their message across in a lively, fun and sure-to-be-talked-about way.

With local drugstores already running out of protective face masks, branded face masks with your 1-color logo on them will be a welcome giveaway, no matter which demographic you are trying to reach.

Brand ambassadors will be handing out your branded face masks to tens of thousands of commuters in major markets across the nation and spread the word about your brand at the same time.

Don’t miss out on the buzz and excitement created by this new form of ‘viral’ marketing!

For more information, please contact your GoGORILLA sales rep today at 212-925-2420.

116 W. Houston St., 2nd Fl.
New York, NY 10012
Phone: 212-925-2420

Yeah, no. (Four hours later!)

Date: Wed, 29 Apr 2009 16:50:34 -0400
Subject: Apology Letter

Dear Client,

I would like to apologize for the insensitive email that some of you might have received this morning. In hindsight, the concept was not as clever as I had originally thought. I did not intend for it to make light of the recent Swine Flu outbreak and regret any anguish we caused you.

I want to take personal responsibility for this ‘stunt’ and let you know that the fine staff of GoGORILLA Media had absolutely nothing to do with this email.

If you would like to discuss with me further, I can be reached at 646.861.9060.


Alan Wolan


4 replies on “Branded Flu Masks? Not a good idea.”

How about some goggles too? The virus is airborne and can enter through your eyes rendering those damn masks useless.

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