Digital advertising has been sick for a while. Beyond duopoly politics and profit from hate, it’s become a breeding ground for all manner of scams. From rebates and kickbacks to straight up fraud, it’s rough out there.
I’m really looking forward to Tim Hwang’s new book, “The Subprime Attention Crisis,” to catalog all designer-jeans chicanery. But for now I’ll have to settle for AdLeaker, a site he launched to help whistle blowers come forward and share evidence of the toxic behaviors that have become too commonplace in the advertising ecosystem.
I hope it’ll ascend to the ranks of Sleeping Giants and other activist groups pushing positive change in the ad industry.
Take a look, pass it along, and share a story, if you have one.