on the shore of the ultimate sea

Recent web meanderings, from me to you:

• Diesel: SFW XXX | Creativity Online - If you haven’t seen this master stroke, please, watch immediately.
• Putting a Price on Digital Production - AdAge picked up a piece I did for Creativity’s September issue, exploring what it costs to get digital things made and how those budgets shake out. A huge topic; i chipped a chunk off the iceberg and melted it down to see what was inside.
• The Price Is Right (Isn’t It?) | Creativity Online

Recent web meanderings, from me to you:

• Coors sued for $12.5 million over iPhone app | Creativity Online - The Silver Lion-winning iPint application for Carling from London agency Beattie McGuinness Bungay has come under scrutiny, the target of a $12.5 million dollar suit against corporate client Coors by Hottrix, the small, Nevada-based developer of the $2.99 iBeer application.
• Psyop's Reverse Merger Fails | Creativity Online - Shareholders in Fortissimo Acquisition Corporation, a special purpose acquisition corporation planning a reverse merger with animation and VFX player Psyop voted down the company's proposal today in New York, an outcome insiders cite as the result of prevailing economic turmoil.
• 2008 Creative Marketers: Cadbury | Creativity Online - Creative director Juan Cabral read the script, while Phil Collins played in the background. "The moment we heard it we just knew it was something special," says the 41-year-old Rumbol, who huddled with his brand manager outside the conference room afterwards, giddy about what would go on to become the now famous Gorilla spot.
• 2008 Creative Marketers: HBO | Creativity Online - It's not marketing, it's HBO. From the content-creating "Voyeur" brand campaign and the John Adams letter-writing partnership with the United States Post Office, to the gothic alternate-reality placesetter for True Blood, it's clear that HBO is hell-bent on changing the game—not just in terms of programming, but with its branding efforts as well.
• Hello, this is Android Mobile | Creativity Online - For the hardcore Google fiend in your life, it seems like the perfect fit, but will it take on the iPhone? The answer may be in the development of Android…

Recent web meanderings, from me to you:

• Absolut Brings an Urban Harvest to NYC | Creativity Online - NYC's finest ingredients go into a kickass dinner.