Stay tuned and I’ll let you know when the next one’s coming along.

So yeah, it couldn’t have been that bad, right?

We thought about just sending our logo and specs off to a printer, but what about making our own awesome shirts? And checking on colors and things? My awesome girlfriend gifted me time in a screenprinting workshop last year, so I already knew a thing or two about making your own shirts. So how about hire a studio and try to do it ourselves? Turns out that was much easier (and more fun) than we thought. We got in touch with Peter from Polluted Eyeball and arranged to visit him in his studio, in a loft building of artists’ studios, in Bushwick. We set up an evening session, so after work on Friday we could roll up and do some printing.

There’s a populist connoisseurship in T-shirts. Fine fit, fabric and a nice design can make a cheap item into a lifelong favorite. So we wanted to do these right. We stopped off on the way at Uniqlo to pick up around 70 of their Dry Pack Men’s T’s. I think they’re among the best going.

Once Peter had taken us through the process (and burned an extra screen for a white ink layer to sit below the fluorescent pink) we got to work, a three-person team, fitting the blank shirts on the platens², then rotating them to the white and pink screens, through each ink phase, then under a heater, then off to be rolled and taped and sorted by size.

By the time we’d gotten our process right and picked up steam, we were out of blanks and had a whole load of handmade T-shirts to give away. Take a look at the photos below, and if you’re going to be in Austin, track down either me or Noelle for a shirt. Thanks again to Peter at Polluted Eyeball for all his expert guidance.

1. I’m on a panel called ‘Client Knows Best’ with some brainiacs from Droga5, McCann, Co:Collective and Verizon, it’s here, on Saturday at 5pm. Come if you’re around, it should be a fun chat. Noelle, meanwhile, will be raising heckfire in boots.
2. this was a new term for me, from Wikipedia: ‘In textile screen printing, a platen is a flat board onto which the operator slides the garment. It is generally made of either a plywood laminate or aluminum with a rubber laminate. Often the platen will be pretreated with a spray adhesive. This allows the garment to effectively become a rigid immobile substrate, especially important when printing multiple colors or utilizing an on-press infrared dryer. The screen is brought parallel and close to the garment (often within 1/32″) and the squeegee pressure then brings the screen into contact with the garment so that the ink transfer may occur. There are many special platen types, such as those for printing sleeves or pockets, vacuum platens, platens with clamps to hold bulky materials such as jackets, and even curved platens for printing on hats.’

What was your social media eureka moment?
I think everyone has a path of social media eureka moments which revolve around making real connections with other people. Everyone feels the magic when they meet someone in real life that they’ve come to know over the internet, and compares their concept of that person and their actions online with the living breathing talking version. That can be online dating or buying a dresser on Craigslist. Same goes with arguments; the first time you get into a blood-boiling argument on the Internet you pass a sort of barrier. To me, those are the most interesting bits, coming to understand the powerful connections we can create with people who share our interests and goals.

What do you use on a daily basis and how?
Whew, big question…currently running applications include: Mail, Chrome, Firefox, DevonThink, Pomodoro, Dropbox, Spaces, ManyCam, Skype, iChat, Word, TextEdit, Tweetdeck. Frequently accessed webservices/social bits/communities include Facebook (begrudgingly) & Twitter and Google’s suite of stuff, without which I’d be truly lost. Metafilter and Reddit are my favorite community sites. Google Reader tells me ‘from your 300 subscriptions, over the last 30 days you read 9,359 items, clicked 33 items, starred 10 items, shared 0 items, and emailed 61 items.’ I’ve developed an arcane and possibly foolish system to basically archive anything I touch on Twitter to a bookmarking site, and I spend a lot of time watching Contagious’ output and cataloging all that stuff for further analysis.

What is hot and what is just hype?
I think this question is becoming less and less relevant, but I can’t quite explain why. I’ll try, though. In the last year or so we’ve seen enterprising groups take things that are in the hype cycle’s trough and make fun new things out of them. I hope the cycles created by our anemic attention span and relentless economic machine continue to pump up and churn through emerging technologies—it leaves more room for the inquisitive tinkerers to come through and say ‘oh, what’s this, how does this work.’ It’s like the kid who always had the most fun, newest toys—you knew a few days later their attention would be elsewhere, but that fun toy probably still had some life in it for something. I’m currently obsessed with the Kinect, Minecraft, quadcopters and autonomous flight sequences, Mechanical Turk and whatever a rotating cadre of members of the present-day Invisible College of technology is doing.

What do you see as being the next big thing at next year’s conference?
Definitely jetpacks. Seriously though—with the speed at which companies seem to be earning venture capital money, I would look for topic ideas from this article on SXSW 2001: “Is there still an Internet economy?”, “Internet Industry Trends 2001: Is Anyone Making Money?”, How to Survive Takeovers, Acquisitions, Layoffs, Mergers and Other Supposed Career Setbacks”. Etc. Mad-Libs the blanks where appropriate, change “million” to “billion”, there you go.

What is the one takeaway you hope everyone gets from your panel?
I hope people leave the panel understanding the difficult lines games makers have to walk, between manipulating game mechanics to maximize profit and making genuinely fun games people want to play.

1. I actually moderated a pair of panels, on social gaming on Monday and storytelling on Thursday. They’re archived here (after 16m of David Eastman) and here if you’re interested.

Contagious devotes a lot of attention to the intersection of brands and technology, so we’re extremely excited to be curating The Hive at Eurobest. Our aim is to create a dynamic, experiential space where delegates get to play with the latest gadgets and gizmos as well as learning how technological innovation will shape the marketing campaigns of the future. Paul Kemp-Robertson, Editorial Director, Co-Founder, Contagious

In 2010, Eurobest has teamed up with Contagious to gather together the most exciting technological innovations and innovators to engage, entertain and stimulate visitors to the Festival in The Hive. Discover a whole range of technology from interactive art works, to apps, robots and augmented reality. Companies already involved include Dentsu London, Prime & Strip Digital, metaio, and Total Immersion. Plus Google Creative Lab and Freestate

If you are interested in showcasing your product in The Hive, please get in touch.

via Eurobest – Europe’s Creative Advertising Festival and Awards.

‘Everything is clean and shiny but oddly threatening’. / J.G. Ballard, 1999

Although J.G. Ballard was actually talking about technology, this late, great chronicler of Cannes-based mischief came pretty close to explaining what’s happened in the United States and Canada since its ad folk last convened on the Riviera.

Budgets and spending are beginning to come back, but there’s the sense things won’t be the way they were before last year’s slump, both in outlay and style of communications and messaging. Optimism is returning, but how to connect with the NEW new media is still baffling to many. Why should my home plumbing fixture brand be on Facebook? What’s the value of creating a badge on Foursquare for a paper goods company?

The realignment currently taking place is forcing us to reconsider the fabric of our communications landscape, and it’s taking very interesting forms.

FINELY FORMED PLATFORMS /

The first of those is platform-building, the digital terraforming smart marketers are engaging in. This is an evolution from the act of adapting content to work on the web to creating or steering content that works within the Internet’s connective tissue.

Electronic retailer Best Buy has seen its Twelpforce program, which encourages employees to help customers on Twitter, service a massive amount of people. But, all that data it’s pumping into Twitter ultimately belongs to Twitter. And it’s finite, given Twitter’s propensity to hide tweets from search after 1.5 weeks. So what did Best Buy do? It built BBY Feed, a site that scrapes all the interactions from the Blueshirts, threads them into easy-to-read interactions and tags them for search engine optimization. If a month from now, I can’t remember how Best Buy’s folks told me to put the SD card in my camera, when I search for the answer it’ll show up on BBY Feed.

Meanwhile, brand communications platforms are growing up and evolving. Gatorade’s fantastic ‘Replay’ effort through TBWA/Chiat/Day, Los Angeles was initially shot as episodic online content by an advertising production company. The conceit was simple, and on-brand: any athlete’s performance can be enhanced by Gatorade, so why not convene and re-play crucial games that ended in ties, or were called because of injury, ten or fifteen years later? The idea of older athletes getting back in shape appealed to many, interest in the property grew, and Gatorade partnered with Fox Sports Net for the second round, with the cable sports network producing it just like it would a big-league game, and simulcasting it on the web.

Parallel to platform-building, disruptive hacker behaviours have begun influencing marketers looking to place content not only on their own platforms, but in unexpected and intriguing places as well. A great example is the ‘Lost’ flight on Kayak.com. The travel search engine listed Oceanic 815, the flight around which the TV series centred, in its search database. Word spread among Losties, and thousands looked up the flight on Kayak, performing all the behaviours of any other user, an introduction to the brand’s great interface through the thrill of finding the ‘Easter Egg’ of content—the actual flight listing for the mythic Lost flight. Great content, presented in its natural environment, is set to spread, and to maximize PR value.

Similarly, Burger King put a message on Digg’s failed search page, which is served over 600,000 times per month. When you look something up that isn’t there, you get a message from Digg and BK playing on the humorous ‘Tiny Hands’ campaign for the company’s double cheeseburger: ‘Looks like your search had a typo. Maybe you’ve got tiny hands?’

MAKER CULTURE & LASHED-TOGETHER TECH /

This maker culture, along with the rise of electronic hobbyists building projects to interact with the universe, places emphasis on solutions and speed, in the classic Bernbachian sense of ‘It’s ugly, but it gets you there’.

In fact, just over forty years after the moon landing and that classic piece of Volkswagen print, Nike and the Livestrong Foundation’s Chalkbot, from Wieden + Kennedy and the robot-making punk rockers at Pittsburgh’s Deeplocal, fits the tagline–the trailer-pulled robot sets a standard for the post-digital transition in its employment of ‘guttertech’–using the lowest available technology to solve the problem. The robot, towed along the route of the Tour de France, sprays messages of cancer support and memoriam people have tweeted onto the course. The system then takes a photo, geotags it, and sends it back to the participant on the other end of the connection. Chalkbot’s no-frills, simple-yet-elegant setup and movement through digital and physical elements nimbly skitters like Wall-E around a landscape where tech bandwagon-jumping is in danger of creating a proliferation of clutter and junk.

The sensor array in our smartphones is currently the fastest track to bringing about the ‘internet of things’ – the practice of integrating digital capabilities to the most ordinary of objects. Ranchers are using RFID to track beef from pasture to abattoir and researchers at the Asthmapolis project are using GPS-triggering asthma inhalers to learn more about pollutants, and all are contributing to the proliferation of data. The objects around us are becoming networked, either through built-in communication hardware or software elements fitted on top.

MASSAGING THE DATALAYER /

A company called Stickybits, which had its coming out party this year at the South by Southwest Interactive conference, allows you to add content–a video, a comment, a photo–to any barcode scanned with its app. Essentially the company has turned every barcode-carrying product into a media node.

Keep an eye peeled this week for Contagious’ special Stickybits treasure hunt, centered on our Issue 23 cover (which you can scan from the illustration here), and has Euro RSCG London’s new Dulux spot attached to it. Find the pink bits around town this week, scan them with your Stickybits app, and win Contagious prizes.

While our Stickybit challenge is but a small example, building games is, to me, the most exciting element of future-facing marketing efforts.

Think of the devotion a good videogame commands: players often log days at quests, or facing rivals online. And unlike a film, or a magazine, the hefty price you pay for a console game doesn’t even guarantee you get to experience all the content–you have to be patient, persist, and earn the ending.

THE POINTS ECOLOGY /

Location-based services like Gowalla and Loopt and Foursquare represent a simple employment of game motivations using the sensors we carry. Get the most points. Be seen the best places. Unlock achievements.

Ultimately, brands are developing new ways to register loyalty and reward people choosing them, while enticing possible conversions from nearby consumers–nearby both in physical location and adjoining mental space (think of a hairdresser who promotes on check-ins at the beauty supply store).

Will location-based service companies wind up being overgrown, social-enabled supermarket points schemes? No one can tell yet. But as the unique user behaviour, the check-in, the acknowledgement of presence in a space-time-byte matrix, spreads and becomes more familiar, and our sensor-augmented actions begin to throw off more and more data, the smartest marketers will be engineering access to it, and in turn creating experiences and narratives all the more relevant.

Returning to Mr. Ballard’s quote, there’s good reason for these shiny things to feel threatening. The firmaments of this business are shifting, and we can’t see where they’ll settle yet. But without threat, we drift to complacency. Now is the time, more than ever, to re-examine what is useful, relevant and entertaining as the world keeps turning.

With a flyer boasting quotes from both J.G. Ballard and Colonel Kilgore of Apocalypse Now, by the time my chum Luis and I arrived at NYU a few weeks back for a special lecture we knew we’d be in for an interesting discussion.

Steve Goodman, aka Kode9, dubstep producer and owner/chief curator of the massively great Hyperdub record label, was talking about his new book Sonic Warfare: Sound, Affect, and the Ecology of Fear. (MIT Press)

Introduced as a “rogue academic” and member of the Cybernetic Culture Research Unit, it wasn’t immediately clear if the talk was going to be highly abstract or grounded, but it turned out the latter–lucid, well researched and informative. Here are some notes.

Goodman started by saying he was at first interested in “taking literally the way certain currents of electronic music culture were describing themselves using military metaphor,” for example, Underground Resistance. But he found most was an outpouring of male fantasy and conspiracy theory. Then, he turned to non-lethal weaponry, which is now essential in an overexposed world with real-time televised events.

“[It's an] arms race in which the opponent is the general population,” Goodman said, noting microwave pulses that can modulate behavior without supposedly lasting effects or visible traces. In his definition of a sonic weapon, it’s something that can cause modulation of feelings and behavior, be it violence, pain, seduction, trickery (advertising!), deception, unease or fear.

Most politics of music, he said, deal with content and language, text that can be deconstructed and lyrics that can be reinterpreted. More fundamental is how sound and music affects and modulate the body and mind, but not always consciously or representationally, part of the “vibrational relationships between things, sometimes humans,” as part of a continuum of vibrational forces that have been colonized by different groups.

Military research into acoustic weapons tends to focus on to repelling people, dispersing crowds and essentially making a group into individuals. Seduction indicates branding, to induce consumption behaviors and to get people to buy things. In music culture and sound art insidious frequencies to attract crowds, bring people together.

So we have forces of repulsion and forces of attraction.

Goodman then moved on to the origins of sound produced in the military, as a fanfare to call to arms, and drumming to discipline the troops in time: a soundtrack to war.

He went into the Urban Funk Campaign and Operation Wandering Ghost¹, two Vietnam era projects to experiment with sound in battle, and talked about the ghost army the allies set up in World War II.

Goodman then went into his three definitions of “unsound”–that is, having suspect methods, “politically unsound”, below the threshold of hearing, or most interestingly, things you can’t hear because they haven’t been created. “The potential between the vibrational field, what futurism in music culture has always been intereted in, the shock of the new.

This leads to an interesting premise: “what a body can hear is not something that is fixed in time.”

Hearing aids let us hone in on certain frequencies, hi-tech prosthetics. “We don’t yet know what the sonic body is capable of.”

Much of the talk around sonic warfare (that isn’t waging it) consists of debunking military press releases, according to Goodman, and names Dr. Jurgen Altman as a leader.

Most effort in that field is involved in directional ultrasound, things like sonic lasers. Rather than use sub-frequencies (like Goodman and many musicians) the military tech focuses on directional devices that create hole-y space, and pockets of audition.

He talked about how military technology trickles down, as of the case of the vocoder, initially a speech encoder so Roosevelt could talk to Churchill. Then came two great quotes, that I may have mis-attributed, or under attributed in my notes; I have “Kintler”. Anyway, the quotes are (on seperate lines because they’re great):

All entertainment media is an abuse of military media.

The discoteque was a boot camp for World War 3.

The latter meaning it was subtly improving our nervous systems to function in a situation of sensory overload.

He touched a bit on the Mosquito, post-9/11 urban culture and its pelethora of sirens, the LRAD, playing Balinese gamelan on the greatest soundsystem known to man and studying the brain’s response, sonic booms and sonic warfare as war crimes, the monopolization of the means to experiment with frequencies, schizophrenia as “split voice”, Project Jericho and more.

Goodman’s keeping a blog on various topics related to the book here. You can preview it on Google Books.

UPDATE: Luis adds this. Very appropriate.

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1. From WFMU: “The Urban Funk Campaign is something much more evil. It was employed by the CIA Audio Harassment Division in Vietnam and Laos. The idea: bombard the local citizenry with sound instead of bombs. The desired effect: rouse the populace from their hideouts and destabilize their resolve.

   In 1972, 13 choppers were equipped with Sound Curdler Systems (costing $50,000 each). The Curdler is a small oscillator unit that is capable of hundreds of hours of uninterrupted operation from a simple 9v. battery. It emits a shrill pulsating shriek at 120 decibels at 10 meters. (Standing on a runway during takeoff of a 747 measures 112db, in other words, potential aural harm.)

   The system is also called a “People Repeller” when used with a hand portable US HPS1 Public Address System with a 350 watt amp and anti-feedback microphone. This system delivered intelligible speech over 2.5 miles. The system also came with an optional siren system with built-in wail/yelp audio frequency oscillator with adjustments to frequencies from 500-5000hz.

   Code-named “Wandering Soul” because the audio engineers spent weeks recording eerie sounds based on their exposure to local music, foklore, ghost stories. The eerie sounds are similar to the soundeffects employed during a radio mystery play, but transposed to live theatre of Vietnam. These sounds were intended to represent souls of the enemy dead who had failed to find the peace of a proper burial. The wailing soul cannot be put to rest until this proper burial takes place.

   The purpose of these intrusive sounds was to enhance panic instincts and facilitate crowd dispersal and the disruption of troop strategies, village chanting, rites, routines, and celebrations. The target audience (victims) are forced to drop everything to cover their ears. At night the system was at its most effective as it harassed the sleeping and preyed on the sensibilities and superstitions of the target population. It was further intended to destabilize beliefs, disorient the human targets, and enhance intra-community irritability.

   The 10,000-watt airborne systems were mounted on the choppers so as to best project sound downward in a pyramid apexing at 3,500 meters altitude. This was the technological heart of psychological warfare.

   In 1973 the Urban Funk Campaign tested super/sub-sonic and ultra/infra sound with a weapon system called a Squark Box which creates 2 simultaneously inaudible ultrasound tones at pitches of 16 and 16.002khz. These 2 ultrasonic waves of highly directional beams are aimed to coincide at the target point. This interference pattern creates a sub-beat of 2hz outside normal auditory perception and when played at immense volumes causes ars, shoulders, chest wall and buttocks to resonate. It converts the target body into a human tuning fork. Symptoms include headache, visual distortion, epidermal tinglings. the skin actually gets heated by localized ultrasound and gently cooked.” Other effects are the formation of cavities or bubbles in the body, choking, excessive salivation, testicular pain, nausea and giddiness – a technological extension of witchcraft. And when combined with rapid flickering hi-intensity lights it caused systematic disorientation, sensory destabilization. Prototype for the modern dance floor where for an admission price, revelers willingly submit the ennui of their everyday bodies to the photo/auditory-epileptic effects of intense stroboscopic light. Synchronized at between 10-30cps – photoepilepsy will occur during intense prolonged conflict exposure.”

No doubt saying something offensive and hilarious.

I galloped down to the West Village with my buddy Sam last night to see Louis C.K. tape a few bits for his upcoming FX show (March). It was brutally hilarious. I suspect some of the material might be too horrifying for the FX audience but if he puts out a DVD of the show it might have some of the crazier stuff from last night. Oh yeah, we got to sit right in the front, too.

Louis (@cklouis) gathered the audience via a tweet the day before. This was by far the most exciting thing to happen via Twitter.

This is Sam’s favorite C.K. video bit; his YouTube channel is pretty golden.

Henry’s Lake sunset

Mostly vacationing and rehab, really.

Well, charity run training diary update fans, there’s a reason why I’ve been absent since our last check-in. That IT band issue really had me slowed down on the training front.

After my 7/25 trip around the reservoir I shut training down completely, began a mini rehab program in earnest and took about 10 days off running in hopes of driving the problem away. Unfortunately, it’s still around. But, I’ve learned largely how to contain the pain, am working on efforts to restore the muscles whose weakness contributes to it and have been back on schedule over the last few days.

The rehab has mainly come from stretching sessions with my new invaluable training tool, the foam roller. I hit the roller twice a day for 30 minutes, whether I run or not, to iron out the kinks in my legs, not just the parts that scream during excruciating IT band stretch. I’ve also got a brace/strap contraption I wear during runs, a big-ass tube of Ben Gay and a bag of frozen peas that’s used solely for post-workout icing. Also, hip hitches and resistance bands are building up the parts of my glutes that have been degrading since I stopped weight training in May.

Luckily, I was able to do some fun cross-training in Montana, wading through deep, fast rivers in pursuit of oncorhynchus mykiss, oncorhynchus clarki and salmo trutta. Between the cold water and the lateral work involved it helped a lot. (Check out the photos–no pain there!)

Getting back, though, I realized I had a lot of work to do, and would have to train back to my previous level. And fast. The race is in less than a month. Unfortunately, the marathon is out of the question at this point, but I think I can still hit my original goal: a sub 2:00 finish in the half event.

8/16: Slow, short. 2 miles in 25 minutes, AM

I had planned to go across the Manhattan bridge, back via Brooklyn and home for about a 7 mile trip, but shut it down when a twinge kicked in early. This was irritating. Even though I felt some pulls in Montana, on heavy hikes, humping up and down canyons in felt-bottomed boots, I hoped those weren’t around anymore. Home to rest and ice.

8/22: Slow, long. 6.5 miles in around 2 hours, AM

Finally last Saturday I had a breakthrough. A long, slow run without a huge amount of discomfort. Rehab was paying off.

This is really only a few miles off our target for this stage in training (8-9 miles) so this weekend I’ll probably bump it up to 8.5 on our long Saturday run.

Best of all, there wasn’t any pain after I stretched and iced post run. Jump for joy! (But don’t pull anything.)

ON FUNDRAISING:

We’re getting to the point of no return. Fundraising ends September 8th. I still need your donations to fulfill my minimum obligation, so now’s the time to pull your moral compass out of its pouch and help make a difference.

So many of you have already responded to the call. Jocelyn, Merrilee & Rance, Cousin Ian–you’re the best. Thanks. Thanks also to all of you that came out to support us during our open bar last week. You’re golden. I couldn’t have done this without you.

For all you fence-sitters, now’s the time to get into it.

Want to help? You should sponsor me here!

UPDATE: Last night’s meeting went great. I schlepped on about becoming a better geek, Matt from McCann introduced some tools to make anyone into a rabid Twitter fiend and James from Saatchi poked the crabby bear that is the age-old debate on advertising’s merits as art and the ethics of creative borrowing. Good times. Hopefully the ladies enjoyed as much as we did.

Here’s the presentation, along with relevant links. Any questions, feel free to contact me.

RESOURCES

Infos
2600 magazine
Make magazine
Noah Brier on beginning to muck around with code

Places
Geek Out
NYC Resistor (killer electronics classes)
Building a hacker space (PDF)

People
Paul Graham (and in Inc. Magazine).
Aaron Koblin
Caterina Fake
Robert Anton Wilson on Garbage In Garbage Out in the context of our brains
Douglas Haddow on destroying the medium as true creativity

-=-=-=-=-=-=-=-=-

Hrm, excuse me, ma’am:

I’m chatting with some young up-and-comers of the female digital persuasion at SheSays next week in New York–if you’re not engaged, RSVP to shesays.ny_at_gmail.com and come by.

My topic will be ‘inspiring geeks’ (hopefully we’ll touch on both senses of the phrase).

See you there?

Hey lady

This month we are taking a leaf from our London SheSays crew: we are going to conduct a scientific experiment to record the levels of anxiety when a bunch of men wearing lipstick speak to a room full of women …

…NAHHH just kidding.

But we have decided to do something different. We’ve gathered some high-caliber speakers from chromosome XY to do 15 minutes pick n mix of inspiring topics. From art vs advertising to the death of twitter, you should come and participate on the debate because you never know, you might just learn something from a man for a change : )

SPEAKERS:
James Cooper – Saatchi NY – on plagiarism in advertising
Matt O’ Rourke – McCann Erickson NY – on why Twitter is in a coma
Nick Parish – Creativity Magazine – on inspiring geeks

The meeting will be on Monday, 22nd of June, at Saatchi NY at 7PM. Their offices are located at 375 Hudson Street (16th floor).

If you’d like to come to this event please RSVP to this email and feel free to pass the invite along to other women you think would like to come.

Hope to see you there so reply now!

SheSays
xx

SHESAYS RECOMMENDS

1. Tamara’s blog. Sustainability strategist and innovation leader, Tamara Giltsoff writes for Treehugger, PSFK and Sustainablelifemedia. Check out her great insights at – http://tamaragiltsoff.com.
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2. Illustrator YUE TUO who designed this month’s invite.
—

=-=-=-=-=-=-

Greetings,

My term as Creativity’s associate editor has come to a close.

I’m still under the Ad Age umbrella, though, and have exciting work ahead of me.

As of next week I’m moving into a role programming and developing content around Ad Age and Creativity events–recruiting speakers, creating leading content around concepts and panel agendas, making sure everyone knows what’s coming up, etc.–as Ad Age’s events content manager.

While it’s a disappointment to see my part in the day-to-day reporting in Creativity’s exciting world diminish, I’ve got something new to be looking forward to: shaping how we interact with you, dear reader, in the live space, how we help confer knowledge and make deeper connections.

Ad Age/Creativity has so much relevance in this community, something we are reminded of daily in the outstanding support you lend to the things we make.

I’m certain we bring the same elevated level of passion, knowledge, care and craftsmanship to our event experiences as we do to our more traditional outlets.

Now it’s a matter of elevating those standards and expanding them to meet your changing needs.

So it’s with strong gratitude that I thank you for your insights, advice, tolerance (and, of course) tips as I step forth into this fun new thing.

I clasp your hand firmly and remain,

Nick

A few housekeeping notes:

-My email and phone number (212.210.0135) will remain functional, but please add nparish at adage.com to any necessary whitelist, as I’ll be sending mostly from the new alias.

-Please submit work to creativityeds at creativity-online.com following specs/procedure here: http://tinyurl.com/cgwpra

-I’ll be around on the web; if any of you’d like to stay in touch, an easy way to do that is subscribe to the RSS feed at http://www.nickparish.net/ or follow me on Twitter (http://twitter.com/paryshnikov).