on the shore of the ultimate sea

new york magazine advertising spread, originally uploaded by nparish.

Over the last month or so I helped compile a list of the most memorable New York-styled ads for New York Magazine, and, at long last, here it is. We polled a whole host of past and present NYC ad luminaries to determine a big list of spots that had grabbed the city’s attention, then narrowed them down with a poll to find out which rated highest.

New York’s 40th Anniversary issue is fat, well worth the $4.95. Head over to NY Mag’s site for a legible version of my thing, but don’t forget to pick up the magazine–there’s a ton of good stuff inside.

It’s been an interesting, albeit slow, few August weeks round these parts, so here’s a bit of a Creativity-related fill-in.

One of our favorite publishers, PowerHouse books, sent by a catalog for its new season, which, strangely, included a huge, front-and-center push for a book on small-plates portion control written by none other than Alex Bogusky. If you failed Know Your Advertising Creatives 101 (and no shame in that–certainly other coursework has greater world relevance) Mr. Bogusky is the Chief Creative Officer of Crispin, Porter + Bogusky, the Miami-based ad agency whose clients include Burger King and Domino’s. The evangelical pizza business is new, but CP+B’s relationship with Burger King is going on a decade, in which time they’ve revitalized the marketing, with a rock-n-jock approach hitting hard in the agency’s breadbasket, the young adult male. Read more on Bogusky's diet book

Move D Looks Up, originally uploaded by nparish.

Here’s Move D, from his appearance earlier in the summer at Brooklyn’s best techno party on the Gowanus at The Yard. Read more about it in my Earplug review. But don’t take my word for it’s dopeness–listen to the set at the Sunday Best downloads page.

Oh, you know, just another day at the office writing about Radiohead, lasers, and the folks that love them. Last week I talked with James Frost, the director of Radiohead’s new “House of Cards” video. I’m seeing the group play for the first time at All Points West next month; I’ll report back if the stuff from the video is used at all in the live show. It’d be a bit of a shame if it wasn’t; this look is too closely connected to this song to be utilized in a fresh way anywhere else. So Radiohead might as well keep trotting it out with “House of Cards” when they play it live. Come to think of it, as amazing as applying this technology to film the crowd and band during a live performance would be, it’d probably be impossible to render the data in time to produce anything but the crudest preview. But I’m sure you stopped at the link to read Frost say that in our talk and have already ruled out that possibility.

Good thing, too, as who knows whether that LIDAR stuff might cause some impromptu LASIK for audience members, like these dodgy Russian rave lasers.

Oh Wighnomys.

My favorite technarchists from Jena are back with a great mix.

But Metawuffmischfelge? What does that mean? Well, it doesn’t hurt to ask (along with a technical Q):

from Wighnomy Brothers
reply-to Wighnomy Brothers
to nick
date Tue, Jun 10, 2008 at 1:59 AM
subject AW: a quick question for Gabor…

good morning nick …

i recorded the vinyls but i mixed the hole stuff in the computer!
metawuffmischfelge? it´s a fantasy word!

greetings!
robag

…in other news…a cool change at earplug; DJ charts now include bits about the records written by the DJs charting them. And no one knows why dance records work better than those playing them to make people dance. The linked installment is from Justin Simon aka Invisible Conga People (on Italians Do It Better). Don’t confuse him with Mike Simonetti, IDIB’s founder (and I’d say one of the people instrumental in getting those punk kids dancing when he was doing Troubleman). One of my favorite reads, Cosmic Disco, did an interview with Mike and is hosting a guest mix I’ve been enjoying. Check ‘er out.

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Here’s a piece from the June issue of Creativity I feel came out quite well. Pulling in young talent is a constant source of gnashing whether you’re blogging or running a basketball franchise–but as far as digital marketing goes, it’s time to take the next step from hiring designers and coders who can make things look cool to hiring developers who can form concepts and bring together a team with knowhow to execute higher level things. Software tools. (Like, imagine if Chase built Mint.) There aren’t any great case studies yet as to how these things will look but smart agencies are already thinking beyond microshites to applications.

Here’s the full thing; poke around on the site for more goodies–we were all really proud of the June issue (let me know if you’d like me to send one). I’ve also pasted it below for convenience (erm, and search engines).

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