on the shore of the ultimate sea

It’s been an interesting, albeit slow, few August weeks round these parts, so here’s a bit of a Creativity-related fill-in.

One of our favorite publishers, PowerHouse books, sent by a catalog for its new season, which, strangely, included a huge, front-and-center push for a book on small-plates portion control written by none other than Alex Bogusky. If you failed Know Your Advertising Creatives 101 (and no shame in that–certainly other coursework has greater world relevance) Mr. Bogusky is the Chief Creative Officer of Crispin, Porter + Bogusky, the Miami-based ad agency whose clients include Burger King and Domino’s. The evangelical pizza business is new, but CP+B’s relationship with Burger King is going on a decade, in which time they’ve revitalized the marketing, with a rock-n-jock approach hitting hard in the agency’s breadbasket, the young adult male. Read more on Bogusky's diet book

Some Flash genuises in NZ have turned classic boox into PowerPoint and mocked up a Windows interface to make it look like you’re absorbing chartjunk while reading Animal Farm. Splendid.

Readatwork.com

Sports books generally aren’t very good. At least for the sort of people who prefer reading to sports. But Jeff MacGregor nailed the crossover in his most recent, Sunday Money. It was by far my favorite sports read last year, and if you’re looking for an introduction to NASCAR you’d be hard pressed to find a better primer.

In what amounts to true insight in these days of false comprehension, the editors of Boldtype have deigned to include blurbage on Larry McMurtry (who could just grab an Oscar for his work on the “Brokeback Mountain” screenplay) by yours truly in their current issue, on Film.

If you’re not hip to what they’re doing, well, they’re preachin’ great books. And if you’re not like me and are less than a decade from clearing out your reading list, subscribe, take some recommendations, and count yourself all the wiser.

Cruising through James Agee’s greatest hits, I found an essay he wrote for Fortune’s August 1935 issue, titled “Saratoga.”

Surprisingly, it concerns Wellington Mara’s father, who was then one of the major bookmakers, as well as the an owner of the New York Giants. This was before all betting was parimutuel and you could shop your horse picks to different bookies while at the Spa. Here’s what Agee has to say:

“Tim Mara is a large, curly-headed, thick-fleshed Irishman with the wide, relaxed, dimpled, big-mouthed, and keen type of Irish face. Timothy James Mara’s life is too colorfully involved to bear writing on a thumbnail. He was born forty-eight years ago in Greenwich Village; sold papers, Madison Square programs, candy in a Third Avenue Theatre; was a Ziegfeld usher; sold lawbooks. Became a bookie in 1910. Of late years has been in and out of bookmaking. Some of his avocations: customers’ man in Wall Street for Al Smith’s pal Mike Meehan (1927-30); coal business (Mara Fuel Co., still listed); liquor business (Kenny-Mara Importers Co., 1933, still listed; a Scotch labeled Timara); owner of New York Giants (football, he has never played the game). He has been often in court, most spectacularly in a row over what Gene Tunney owned him for Build-ups, political lubrication. Has two sons: John, president of the Giants, and Wellington Timothy, who is at Fordham. He is a fight promoter (Schmeling-Baer, the second Ross-Canzoneri); plays golf; has never driven a car since, twenty years ago, he was in a bad accident; has a place at Lake Luzerne, near Saratoga. He is variously known about the tracks as (a) just a big good-natured guy and (b) the ultimate truculent mug. But everyone agrees that as a mental mathematician he’s second only to [Long Tom] Shaw and, as a bookie, among the most imminently successful.”

pp 103-104, James Agee: Selected Journalism

Selected Journalism and Agee on Film have been collected into a handsome Library of America edition, which will no doubt torpedo any remaining sales of the University of Tennessee edition. But shelling out thirty bucks isn’t such a bad idea, so long as some of the standout essays from Journalism, “Cockfighting,” “Roman Society,” “The American Roadside,” “The U.S. Commercial Orchid” and “Saratoga” remain.