on the shore of the ultimate sea

High Cheese

Angela Chapin at venerable Canadian pub Maclean’s called a couple weeks back to talk about Chuck E. Cheese’s new look. Immediately, it struck me as Poochie-esque, and that it’d probably do the company better to rethink how to convey it was in the family entertainment business than to give the mouse an alt-emo edge. (I mean, look at those eyebrows, and that sardonic smile.)

Written by Nick

September 15th, 2012 at 4:23 pm