on the shore of the ultimate sea

Dropping in to the 99% Conference

99% Conference Sneak Peek!, originally uploaded by jeffreyk.

I peeled myself out of the office briefly Thursday to stop over at Behance’s 99% Conference (“It’s not about ideas, it’s about making ideas happen”) at the Times Center.

I was only able to see a few speakers, but I picked a good time to drop by. First, Seth Godin talked about squashing your lizard brain, the fearful primitive part of consciousness that’s forever impeding progress and preventing us from actually finishing projects with thoughts of fear.

After that, it was Jake Nickell and Jeff Kalmikoff from Threadless, who talked about implementation of ideas at various stages in their business (the slide above is one of their credos). Another laffer was a picture of a desktop PC set up in front of a door, monitor stacked on CPU with a desk chair in front. That was apparently Nickell’s setup to prevent himself from leaving the house in the early days of the site.

I especially enjoyed Scott Belsky of Behance, who spoke just before lunch. Belsky touched on the different types of creative personalities, how we can pair people to max our their effectiveness by combining traits, how competition and conflict can spur things, etc. It was interesting, in part because it was similar to Hyper Island’s philosophies of group dynamics, which they illustrated last month at South by Southwest.

I ran into a chum of mine, Jocelyn Glei, who informed me she’s working with Belsky on a book-length exposition of his findings, which will certainly provide a grounds for greater comparison of the two groups.

Written by Nick

April 17th, 2009 at 10:47 pm

Posted in Advertising,Design,NYC

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